focux
Your Body's Operating System · Brand Identity 2026
v1.0 · 2026
01 — Mark
Scatter · Dot Matrix

Dark · Animated

Primary usage · dark backgrounds
Each dot breathes independently

Light · Static

Light backgrounds · print · UI icons
Opacity encodes signal strength

Dark · Static

When animation not available
Social avatars · favicons · embossing

02 — Lockup
Horizontal · Stacked
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Horizontal

Primary lockup · navigation · headers · app bars
Mark left · wordmark right · gap = mark width × 0.1

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Stacked

Square formats · social profiles · app icons
Mark centered top · wordmark centered below

03 — Color
Monochrome · Signal Gray
Black
#0A0A0A
Gray 90
#2E2E2E
Gray 70
#555555
Gray 50
#888888
Gray 30
#BBBBBB
Gray 10
#DDDDDD
White
#F5F5F3

FocuX is monochrome by default. Color is reserved for system states only: active/focus → white on black · resting → gray · alert → red (system only, never brand). The dot opacity gradient in the mark encodes signal strength — this gray scale is the data language of the product.

04 — Typography
Gill Sans · Space Mono
Primary — Gill Sans
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Gill Sans carries humanist warmth without sentimentality. The slightly organic terminals soften the geometric precision of the mark. Used for wordmark, headlines, and UI body copy.

Light 300focux · Your Body OS
Regular 400focux · Your Body OS
Medium 500focux · Your Body OS
Secondary — Space Mono
EMG · 84% stamina
FOCUS · 2h 34m
ALERT · fatigue detected
SESSION · 09:41 AM

Space Mono for all data readouts, labels, timestamps, and system metadata. Monospace enforces the idea that FocuX output is precise, measured, objective — like a terminal reading biological data.

05 — Showcase
8 Background Styles
01
Void
绝对虚空 · 极端极简
02
Frosted
磨砂穹顶 · 呼吸感
03
Fluid
流体深渊 · AI原生感
04
Spotlight
物理影棚 · 杂志质感
05
Editorial
纸本编辑 · 人文质感
06
Iridescent
幻彩透砂 · 科技硬件
07
Analog Liquid
物理流体 · 金属光泽
08
Swiss Flat
瑞士扁平 · 永恒权威
06 — Brand Principles
Voice · Feel · Rules
01

Signal, not noise

FocuX reads your body and returns only what matters. The brand should do the same — remove everything decorative, keep only signal. If an element doesn't carry information, it shouldn't exist.

02

Alive but quiet

The mark breathes. The product listens in real time. But it never demands attention — it waits to be consulted. Animation is subtle, purposeful. Never decorative. Never loud.

03

Precision is care

Every measurement is an act of attention toward the user's body. The monochrome palette, the monospace data readouts, the exact opacity gradients — precision is how FocuX shows it cares.